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Prospecting is the key to your sales success. Your success today is a result of the prospecting you did six months ago. After today, participants will know who to target and how to target them, and remember to do some prospecting every day through warming up cold calls, following up on leads, or networking.
At the end of this one-day workshop, participants will:
- Understand the importance of expanding a client base through effective prospecting.
- Know how to use a prospect board to make you more successful.
- Be able to identify target markets and target companies with the 80/20 rule in mind.
- Develop and practice networking skills at every opportunity.
- Develop, refine, and execute the art of cold calling.
Learn more... Course Outline
The Courseware Company’s products are typically purchased by IT and business skills training providers, schools and colleges or corporate training departments. Content can also be bought and customised by freelance trainers for their own customers.
No previous experience or training in sales is required, though students should possess basic numeracy and literacy and ideally have a basic understanding of using computers and software applications, such as Microsoft Word.
The Courseware Company (established in the early 1990s and part of gtslearning) is the only European authorised reseller of Velsoft courseware materials and print licences. Velsoft offers fully customisable training materials, delivered online and fully supported with instructor resources and student study tools.
To get started, just open this training courseware in your favourite word processor. You can fully customise the materials to suit your exact learning needs and include your own branding. Your own tailor-made course, delivered 'off-the-peg' and saving you thousands of pounds in development time and man-hours. Just press print and the perfect learning experience is yours to deliver.
Introduction and Course Overview You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Pre-Assignment Review To start the day, participants will review their pre-assignment quiz.
Targeting Your Market Next, participants will learn eight ways to target their market. Then, they will fill out a worksheet for their target market.
The Prospect Board This session will show participants what a prospect board is and how to use it. Participants will also have an opportunity to create a draft prospect board.
Setting Goals During this session, participants will learn how to set SMART goals to get from where they are today to their goal.
Why is Prospecting Important? Next, participants will look at some myths behind prospecting and what will ultimately determine their success.
Networking During this session, participants will learn all about networking, a key component of prospecting.
Public Speaking Good speaking skills can give sales people a real leg up. This session will give participants some ways to build their confidence and send out the right message when speaking in public.
Trade Shows Next, participants will explore what to do before, during, and after trade shows to ensure success.
Regaining Lost Accounts This session will explore an easy way to increase accounts: regaining inactive or lost clients.
Warming Up Cold Calls During this session, participants will learn how to make the most of another essential prospecting tool: cold calls.
The 80/20 Rule Next, participants will learn how Pareto's 80/20 rule applies to sales and prospecting.
It's Not Just a Numbers Game This session will look at the 3 R's of successful prospecting.
Going Above and Beyond To wrap up, we will give participants twenty-one ideas for a successful career in sales and ten questions they can ask themselves about each prospect.
Workshop Wrap-Up At the end of the day, students will have an opportunity to ask questions and fill out an action plan.
Want to deliver the best Business Skills or Computer Training courses to your students? The Courseware Company is the UK’s leading supplier of fully Customisable business skills courseware licences.
Content is available for many business disciplines as well as Microsoft Office, Adobe and many other training products. Essentially, we’ve packaged the classroom prep time into an affordable, effective product.
This course can be purchased individually or as part of the Sales and Marketing Bundle. Also included in this bundle are: