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It’s no secret that selling has changed in recent years. This is an exciting and dynamic profession, yet it is one of the most underrated and misunderstood, at least in recent years. The back-slapping sleazy, joke-telling huckster has disappeared and in his place is a new generation of sales professionals - highly trained and groomed, with the characteristics of honesty, trustworthiness, and competence. This one-day workshop will help you teach participants how to be one of those smart sales professionals.
Specific learning objectives include:
- Understand a wonderful paradox: helping other people get what they want gives us more of what we want.
- Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
- Recognize the difference between features and benefits of products and services.
- Identify and be able to better present the competitive strengths of your products and services, so that you can be proactive in handling objections and more successful at asking for the business.
- Use different types of selling for different situations.
- Identify ways to find new clients and network effectively.
Learn more... Course Outline
Our courseware is primarily purchased by five types of trainer; HR managers, corporate trainers, private training firms, educational institutions, or private consultants. The target audience varies on the instructor and the type of training required by a particular organization.
The students for this course are usually sales staff or managers involved in sales.
No previous experience or training in sales is required, though students should possess basic numeracy and literacy and ideally have a basic understanding of using computers and software applications, such as Microsoft Word.
The Courseware Company (established in the early 1990s and part of gtslearning) is the only European authorised reseller of Velsoft courseware materials and print licences. Velsoft offers fully customisable training materials, delivered online and fully supported with instructor resources and student study tools.
To get started, just open this 'Selling Smarter' training courseware in your favourite word processor. You can fully customise the materials to suit your exact learning needs and include your own branding. Your own tailor-made course, delivered 'off-the-peg' and saving you thousands of pounds in development time and man-hours. Just press print and the perfect learning experience is yours to deliver.
Introduction and Course Overview You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.
Essential Selling Skills To begin, participants will explore 15 key sales skills. Participants will also discuss the importance of professionalism and the impact of the expectancy theory.
What is Selling? During this session, participants will discuss just what selling means. We will also offer some tips on how to approach the challenge of improving your skills.
Features and Benefits This session will look at the difference between features, advantages, and benefits.
Setting SMART Goals Next, participants will use the SMART acronym to create positive, achievable goals.
Time Management Tips During this session, participants will share their time management tips, and we will offer some ways of maximizing your time.
Customer Service This session will look at the four needs of customers and how we can use them to sell smarter.
Types of Selling Next, participants will explore the three types of selling. Participants will also discuss the importance of perceived value.
Ten Major Mistakes This session will look at the ten biggest mistakes salespeople make. Participants will then brainstorm ways to avoid or rectify these mistakes.
Finding New Clients During this session, participants will discuss how to find new clients and how to network.
Selling Price To wrap up the day, participants will look at the advantages and disadvantages of selling price.
Workshop Wrap-Up At the end of the day, students will have an opportunity to ask questions and fill out an action plan.
Want to deliver the best Business Skills or Computer Training courses to your students? The Courseware Company is the UK’s leading supplier of fully Customisable business skills courseware licences.
Content is available for many business disciplines as well as Microsoft Office, Adobe and many other training products. Essentially, we’ve packaged the classroom prep time into an affordable, effective product.
This course can be purchased individually or as part of the Sales and Marketing Bundle. Also included in this bundle are: